Last updated: April 20, 2026

This Cookie Policy explains how Lost Gen Club uses cookies and similar technologies on lostgenclub.com, including all regional storefronts and subdomains (such as us.lostgenclub.com, mx.lostgenclub.com, au.lostgenclub.com, and account.lostgenclub.com), and any other websites, mobile applications, or related services we operate (collectively, the "Site"). It should be read together with our Privacy Policy, which describes how we handle your personal information more generally.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve user experience, analyze traffic, and deliver relevant advertising.

Similar technologies include pixels, tags, web beacons, local storage, and software development kits (SDKs), which serve similar purposes. In this Policy, "cookies" refers to all of these technologies.

We do not use session-recording tools and do not record or replay your individual browsing sessions.

2. Categories of cookies we use

Strictly necessary cookies. Required for the Site to function. They enable core functionality such as the shopping cart, secure checkout, login, and load balancing. These cookies cannot be disabled. Legal basis: legitimate interest.

Functional cookies. Remember your preferences, such as language, region, and currency, to personalize your experience. Legal basis: consent.

Performance and analytics cookies. Help us understand how visitors use the Site, attribute marketing performance across channels, and identify areas for improvement. Legal basis: consent.

Advertising and targeting cookies. Used by us and our advertising partners to show you relevant ads on third-party platforms, measure ad performance, build audiences, and track affiliate referrals. Some of these cookies may track your activity across other websites. In limited cases — particularly for affiliate commission attribution — these cookies may also transmit personal identifiers (such as your email address and name) to the relevant networks. Legal basis: consent.

3. Specific cookies and similar technologies

The following table lists the main cookies and tracking technologies used on our Site. Exact cookie names may vary slightly as our service providers update their tools.

Provider

Purpose

Category

Duration

Shopify

Core Site functionality, cart, checkout, session management

Strictly necessary

Session – 2 weeks

Shopify

Visitor tracking and basic analytics

Performance

Up to 1 year

Google Analytics

Site usage analytics and reporting

Performance

Up to 26 months

Google Ads / YouTube

Advertising, conversion tracking, remarketing

Advertising

Up to 13 months

Meta Pixel

Facebook and Instagram advertising, conversion tracking, lookalike audiences

Advertising

Up to 90 days

TikTok Pixel

TikTok advertising and conversion tracking

Advertising

Up to 13 months

Pinterest Tag

Pinterest advertising and conversion tracking

Advertising

Up to 1 year

Klaviyo

Email marketing attribution and engagement tracking

Advertising

Up to 2 years

Triple Whale

Marketing attribution and analytics across channels

Performance

Up to 2 years

Awin

Affiliate tracking and commission attribution

Advertising

Up to 1 year

Rakuten Advertising

Affiliate tracking and commission attribution. May process identifiers and contact information for attribution purposes.

Advertising

Session – 1 year

UpPromote

Influencer affiliate tracking and referral attribution

Advertising

Up to 1 year


Server-side data processors. In addition to the cookies listed above, we work with service providers that process personal information about your interactions with our Site through server-to-server integrations, webhooks, or backend APIs — without setting cookies in your browser. These include marketing analytics, customer service, reviews, order tracking, and checkout optimization tools. For a full list of these processors and how they handle your information, please refer to our Privacy Policy.

Granular cookie details. For a complete and granular list of all individual cookies used on the Site — including their specific names, exact durations, technical purposes, and the providers that set them — please refer to the cookie preference center accessible through our cookie banner. The preference center is automatically updated to reflect the cookies currently in use.

Updated information. We periodically review the cookies and tracking technologies on our Site. For the most up-to-date list, please use our cookie banner preference center or contact us at info@lostgenclub.com.

4. Notice for California residents

Under the California Invasion of Privacy Act (CIPA) and related laws, we provide the following clarifications regarding the tracking technologies above:

  • We do not record or replay your browsing sessions and do not use session-replay tools.

  • Advertising pixels and tags transmit information about your interactions with the Site to the respective providers only after you have provided consent through our cookie banner.

  • You can withdraw consent at any time through the cookie banner, browser settings, or by sending a Global Privacy Control (GPC) signal, which we recognize as an opt-out request.

By interacting with the Site after providing consent, you acknowledge and consent to these tracking technologies and the transmission of related information to the third-party providers listed above.

5. How to manage your cookie preferences

Where required by applicable law, we obtain your consent before setting non-essential cookies. You can manage your preferences in the following ways:

  • Cookie banner: use the cookie consent banner on our Site to accept, reject, or customize your preferences. You can re-open the banner at any time via the "Cookie Settings" link in our Site footer.

  • Browser settings: most browsers allow you to view, manage, delete, and block cookies. Visit your browser's help section for instructions.

  • Industry opt-out tools: the Network Advertising Initiative (optout.networkadvertising.org), the Digital Advertising Alliance (optout.aboutads.info), and the European Interactive Digital Advertising Alliance (youronlinechoices.eu).

  • Platform-specific opt-outs: Meta (facebook.com/adpreferences), Google (adssettings.google.com), TikTok and Pinterest through their respective ad settings.

  • Global Privacy Control (GPC): we honor valid GPC signals as opt-out requests where required by applicable law.

Please note that if you reject non-essential cookies, some features of the Site may not function as intended.

6. Third-party cookies

Some cookies are placed by third parties listed in Section 3. These third parties act as independent or joint controllers of the data collected through their cookies and process it in accordance with their own privacy policies. We encourage you to review their privacy policies for more information.

7. International transfers

Most of our cookie providers are based in the United States. Where applicable, transfers from the EEA, the United Kingdom, or Switzerland are protected by Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-U.S. Data Privacy Framework, as adhered to by the relevant providers.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable laws. When we make material changes, we will post the updated Policy on this page and update the "Last updated" date.

9. Contact

If you have any questions about this Cookie Policy, please contact us:

Email: legal@lostgenclub.com

Postal address:

Lost Gen Club LLC

30 N Gould St, STE R

Sheridan, WY 82801

United States