Who we are
Two kids from the late 90s, Adrián and Iñigo, and a whole mission.
Raised in the north of Spain, we met each other at our college dorms in Madrid. Fueled by our interests in urban culture, the idea of creating something for the youth became the MISSION.
Where it all started
Due to the lack of quality among affordable jewelry retailers, we decided that it was time for us to give the people what they really wanted: jewelry pieces that would last without having to spend too much money on them.
During a trip to California, we both came to the conclusion that it was time to make our next move: design jewelry that would shine as much as pacific sunsets. After losing ourselves through palm trees and Hollywood signs, we headed back to Madrid to make our vision come true.
Behind the brand
We are on a mission to provide affordable jewelry that lasts forever, just as our youth. That is why our designs are crafted to represent an entire generation. These unique pieces are made for either boys or girls who want to be part of the club. Each necklace, chain, ring or bracelet is made to embrace creativity among the misfits of the new generation because, rather than a classic company, LOST GEN CLUB is a place where any wild soul can find a passion.
All our packaging is sustainable.
It has the FSC certificate. FSC stands for Forest Stewardship Council and is an international non-profit labeling scheme for wood and paper.
The FSC mark is your guarantee that the material used comes from an FSC forest, where no more wood is cut down than the forest can reproduce.
Labor rights have been preserved in the manufacturing of every package piece.